Cornish Seasalt Pinch Pots Packaging

Client: Cornish Seasalt

Art Direction: Design by Channel

I was commissioned to illustrate 5 Cornish Seasalt Pinch Pots for their new packaging that would be going in to Sainsbury stores in September 2017.

The brief was to illustrate the ingredients in a fresh and vibrant way whilst still retaining a realistic image of the ingredient. We decided to use watercolour and combine with splats and blobs to create energy and lightness.

The final illustrations sit on the top of the pot as well as around the side.