Riding for Adam Camino De Santiago

Illustrations and branding created to help promote a client’s cycling fundraising campaign.

The client approached me to create a flyer initially but this was developed into a logo and social media images/icons that could be easily shared and attract attention to their campaign.

About the project

Riding for Adam has been set up by Mark and his brother-in-law James to raise money for Cancer Research. Sadly James lost his son Adam (Mark’s nephew) age 23 to cancer last year. In his memory they cycled John o’Groats to Land’s End last September raising £30K, and since then decided to keep pedalling until they get to £100K. This September (2019) they are cycling the Camino de Santiago de Compostela in Spain and from 24 August 2020, they will be cycling USA coast to coast – 3250 miles New York to Los Angeles via Chicago and Route 66, USA.

To read more head here.