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Advice for artists -how to price illustration work

Although I have been working in the creative arts since I graduated back in 2002 it’s only in the last few years that I have been involved in the world of illustration. Unlike most other creative jobs illustration is not priced per hour or on a day rate but per project and the price centres around the following: Usage of work – what is the illustration being used for- book cover, email marketing, greeting card, tee shirt design, advertising? Rates vary widely depending on the area of use. It is important to have this specifically defined in your contract and for further uses another license agreement would need to be drawn up. Area of Use or Territory it’s being licensed in. If the work is only to be used in the UK then the price would be lower than say if the client wanted Worldwide rights. Duration of license – this […]